In this role, I created engaging content for Microsoft Teams, SharePoint, and Outlook to boost employee engagement and facilitate clear communication among stakeholders. I aligned internal communications with the Employer Branding strategy to ensure a consistent organizational message and developed internal success stories to foster a positive company culture. Additionally, I managed branded item inventory, coordinated internal events for team cohesion, and collaborated with external partners to produce high-quality media assets.
Tools and Platforms
SharePoint, Outlook, Microsoft Teams, Excel, Canva, Mailchimp
My role
Junior Employer Branding Specialist
Key tasks and work *
Key tasks and work *
Fostered a positive company culture
Developed and promoted stories about successful employees, planned long-term campaigns on technical and leisure topics to keep the employees engaged, and facilitated effective communication between management and employees.
Assisted in the development of the company’s internal newsletter
I gathered data on colleagues' achievements and significant organizational milestones. I also summarized this information, crafted the newsletter content, and distributed it to employees using Mailchimp.
Coordinated various internal campaigns
One of the most memorable campaigns I coordinated involved organizing a sports competition dedicated to employees.
Over three months, I planned, created, and implemented a content calendar centered around the competition's weekly challenges. Posts were shared on our internal SharePoint pages and Microsoft Teams channels, featuring challenge announcements, colleagues’ feedback, motivational content, and key milestones.
Additionally, a colleague and I developed a gamified reward system to recognize participants who achieved specific goals. The system provided both virtual and physical kudos, including virtual medals and branded items.
Developed content for website pages
Built internal SharePoint pages from scratch, highlighting the company's culture, offering tips and tricks for new employees, and describing the roles and tasks held by the management members.
Post examples
*As my work focused on internal communication, the content I created was confidential. However, please find below some copy extracts I contributed to, slightly modified to target the Facebook audience.
Let’s have a chat!
I’m here to turn ideas into action-sparking copy, so contact me for any communication initiatives!
Email: corinaievuta@gmail.com
Phone: 0730471397